Distretto Design Showroom, Jeddah, Saudi Arabia 2016
The project consists in the refit of an existing retail unit into a design showroom for a number of Italian brands including B&B Italia, Maxalto, Foscarini, Artemide, and others. We approached the design of the showroom by considering its temporary nature and therefore working towards delivering a contemporary appearance through precise and essential interventions on the existing. A number of proposed light weight screens allow a flexible subdivision of the space whilst at the same time creating a unique identity for the Distretto Design brand based on a contemporary use of fabricsas a material element able to conjugate the values of Italian furniture production and local crafts.